Celebrating the Power of Individuality

Makeup, makeup everywhere. A girl can never have enough. But there comes a moment when you realize you tend to use the same stuff over and over, or better yet, lean towards the same brand. As if we really had to tell you, our beloved Canadian Original – M•A•C Cosmetics – is giving you even more reason to love their line as they have expanded their infamous Studio Fix products to cover even more Shades of You. And all we can say is – we are in LOVE!

I don’t know about you but my dresser is overflowing with stacks on stacks of coral nail polishes, nude lippies, and too many brushes to count. And then there’s that one section of the cupboard we all have – the collection of stuff you felt was so promising but it just never delivered. Too oily, too ashy, or just doesn’t cover the everyday darkness under your eyes. When in the world would the makeup gods finally get the formula right so brown girls like you and me – in all of our shades of greatness – actually have a choice in face makeup let alone some level of accuracy? The only one that ever came close was M•A•C – and guess what girl, they have done it AGAIN.

I remember my first trip to the M•A•C counter like it was yesterday … the sleekness of the artists, the glamour of the counter, and the plethora of choice that awaited me. I proudly walked out with Dubonnet lipstick and of course, my Studio Fix Powder C14 in hand. Even then almost two decades ago, I loved not just the products but the fact M•A•C represented and embraced differences like no other company out there, embodying All Ages, All Races, All Genders since they first emerged on the beauty stage as the world’s most inclusive beauty brand. Studio Fix has evolved further to match more shades and undertones than any other. You can surely find yourself in the expanded Studio Fix spectrum – now including 60 shades of legendary Studio Fix Fluid SPF 15, 53 shades of Studio Fix Powder Plus Foundation, new Studio Fix 24-Hour Smooth Wear Concealer, new all-in-one Sculpt and Shape Contour Palette and expanded Studio Fix Conceal and Correct Palette options. Your look is about to get a whole lot more flawless – find your match in under 5 minutes with a brand-new online Studio Fix Shade Finder starring 111 people of every colour, age and gender. Get the right shade in the right products, and totally own your individuality.

Whether heading out to work or a night out, who doesn’t want to look and feel their best every day? A big part of that is putting your best face forward, and starting your beauty routine with the right basics for your face is so important. Your favourite staple Studio Fix has expanded to show even more love – you’re going to get that shade and tone right the first time this time. Get your ‘Fix and rock what your Momma gave you!

We encourage you to celebrate the power of self expression and individuality with us – share the love on social #EveryShadeOfYou