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Elizabeth Arden SUPERSTART Collection

With the introduction of SUPERSTART Skin Renewal Booster, Elizabeth Arden marked the emergence of a new skincare booster beauty category to address the healthy look of skin’s surface layer, the stratum corneum. Now, Elizabeth Arden is expanding their revolutionary SUPERSTART line with the addition of SUPERSTART Probiotic Cleanser -Whip to Clay- and SUPERSTART Probiotic Boost Skin Renewal Biocellulose Mask, harnessing the power of probiotics in conjunction with rich botanicals to holistically help restore skin to a radiant, healthy appearance.

By supporting skin’s natural microflora to strengthen its own natural defenses, SUPERSTART leaves skin feeling resilient and refreshed.  Together, these products provide the perfect boost to any skincare regimen for all ages and skin types.

“In order for skin to function properly and protect itself, it needs proper pH levels and healthy microflora levels,” says Dr. Dendy Engelman, Elizabeth Arden Consulting Dermatologist. “Billions of natural microflora, comprised of both healthy and unhealthy bacteria, reside on the surface layer of the skin, and if they become imbalanced it can result in chronic skin problems. Even if you aren’t suffering from chronic skin problems, probiotic skincare can help to reduce water loss, increase moisture in the skin, and leave skin looking smooth, radiant, and supple.”

The SUPERSTART Collection:

SUPERSTART Skin Renewal Booster ($88.00, 30ml / $119.00, 50ml) uses a combination of powerful probiotics and potent botanicals to support the surface layer of the skin, boosting its natural defenses and ability to renew itself, ultimately optimizing the results of your skincare regimen.

Key Ingredients:

• Probiotic Complex – a complex that not only provides skin with an improvement in its appearance through a nourishing and smoothing effect, but also optimizes skin’s microflora to help strengthen its natural defenses.
• Sea Fennel Extract – this rare Mediterranean coastal plant, with the unique ability to survive on rocks despite regular exposure to waves, enhances surface skin cell renewal to help increase luminosity, skin smoothness, and the complexion. It also contains antioxidant properties to help fight environmental assaults that lead to visible signs of aging.
• Flaxseed Extract – this plant seed extract helps to reinforce skin’s barrier and encourages skin to sustain optimal lipid levels.
• Glasswort Extract – derived from a coastal succulent, it helps boost skin’s natural moisturization by optimizing Aquaporins, skin’s hydration channels, and reducing water loss within the skin.

SUPERSTART Probiotic Cleanser -Whip to Clay- ($43.00, 125ml) harnesses the power of probiotics to cleanse skin and help support its natural defenses for a radiant, healthy look. This whipped mousse cleanser transforms into a mineral-rich clay to remove dirt, impurities and makeup without stripping, drying, or leaving an oily residue while also supporting skin’s natural hydration. With water, it foams into a soft lather, leaving skin feeling soft, smooth and primed for the next step in your skincare regimen.

Key Ingredients:

• Probiotic Complex – known to help to support skin’s natural defenses.
• Combination of Pink & Green Clays – act like magnets to unclog pores and remove impurities without drying skin.
• Glycerin – a powerful humectant that helps skin retain moisture.

SUPERSTART Probiotic Boost Skin Renewal Biocellulose Mask ($84.00, 4 masks) delivers double the probiotic power of SUPERSTART Skin Renewal Booster to support skin’s natural defenses and improve skin’s resilience. The luxurious biocellulose mask infuses skin with concentrated formula that includes hyaluronic acid and a probiotic blend to help optimize its natural renewal process for radiant, smooth, healthy-looking skin in just one treatment.

While other sheet masks can be coarse and loose on your face, the biocellulose mask is made with a natural fiber derived from 100% fermented coconut water. The super-fine fibers (approximately 1,000x thinner than human hair) allow the mask to fits snugly to facial contours, almost like a second skin.

Key Ingredients:

• 2X Probiotic Complex – contains double the powerful probiotic blend featured in SUPERSTART Skin Renewal Booster.
• Glycerin – a powerful humectant that helps skin retain moisture.
• Sodium Hyaluronate – the sodium salt of hyaluronic acid, nature’s moisture magnet.
• Blend of Ceramides 1, 3, and 6, Cholesterol and Phytosphingosine – essential lipids found in skin’s barrier that help repair and replenish ceramides.

FUSIA Face On: 

The reviews are in and after using the SUPERSTART collection for the past month, the team is impressed. Applied before a serum or moisturizer, we loved the ultra-lightweight, fast-absorbing formula of the Booster.  And we could feel & see differences with more supple, smooth and radiant-looking skin.  The product I personally enjoyed using most from the collection was the Whip-To-Clay cleanser. Not only did I love the refreshed feeling of my skin after cleansing, but it quite literally felt like a mini- one minute facial every night — daily pampering, yes please!

The full SUPERSTART Collection will be available at Hudson’s Bay, Shoppers Drug Mart and London Drugs in February 2018.