He is known for his exquisite blend of traditional craftsmanship and modern design creating outfits that speak of elegance, creativity and ingenuity.
Like his designs, his list of achievements is incredible. His career has had a large number of firsts, placing him firmly as a trendsetter in the fashion industry.
Valaya is a part of the pioneering group of Indian fashion designers and is one of the few who initiated the concept of fashion in Modern India. He is a founding member of the Board of Governors of the Fashion Design Council of India (FDCI), as well as being the first official brand ambassador for Crystal giant, Swarovski in India.
The House of Valaya was founded in 1992 with the launch of its couture label, JJ Valaya by brothers TJ Singh and JJ Valaya. A larger than life approach to luxury has been a distinguishing hallmark of this design team. Valaya’s splendid collections of hand embroideries and exquisite bridal trousseau have been all the rage in the fashion world globally. His effort to create timeless attire, with strokes of contemporary classicism, has a fresh look distinct from all other designer clothing. JJ Valaya believes that true style is meant for those capable of embracing both, the bold and the elegant.
One of India’s most respected fashion houses, The House of Valaya has expanded beyond the runways. It not only caters to fashion lovers, but also includes home and luxury products, such as furniture, tapestries, stunning fabrics and home furnishings, footwear, prêt-a-porter along with the much applauded haute couture collection.
JJ Valaya continues to grow his brand with several successful fashion shows in New York, London, Paris, Dubai, Singapore, Hong Kong and Johannesburg as well as in most major Indian cities. He also made an entry into Bollywood, with the film Yaadien.
There is definitely more luxury and glamour to come from the ‘Maharaja of Indian Fashion’, JJ Valaya.