Canada’s unique, annual, fashion fund-and-awareness raiser for breast cancer research, The White Cashmere Collection™ 2017 returned to the runway September 28, 2017, for its 14th consecutive year. The ultimate expression of fashion with compassion, this year’s collection took place the Royal Ontario Museum (ROM) in Toronto, and featured a national student design competition that awarded 16 emerging fashion design stars across Canada the opportunity to showcase their design talents to the Canadian fashion industry, while supporting a collective vision of a future without Breast Cancer.
The world’s first and only fashion collection crafted in luxuriously soft Cashmere Bathroom Tissue (BT) – Canada’s best-selling brand – the annual White Cashmere Collection™ unites the softness of Cashmere with support for Canadian fashion designers and the Canadian Cancer Society. More than 150 students from 11 schools across Canada took part in the competition. This year’s remarkable 16 finalists were challenged with designing BT Couture reflecting true Canadian style, honouring Canada’s 150th birthday.
With Glowing Hearts We See Three Rise:
An elite panel of esteemed judges joined this year’s White Cashmere Collection™ in pursuit of cultivating the next generation of emerging Canadian design talent and crowned three winners who received Cashmere Fashion Bursaries.
Standing out from the crowd of 16 inspiring finalists was Kwantlen Polytechnic University’s Chelsea Cox who was named the winner of the 2017 Student Design Competition and a $4,000 bursary. No fewer than 9,689 tubular beads—actually tiny hand-rolled strips of Cashmere bathroom tissue sealed with clear tape—yield the shimmery herringbone effect of Chelsea Cox’s update on the iconic Hudson’s Bay coat. Ryerson University’s Adrian Arnieri took home the second place $2,000 prize with his galactic riff on Canada’s traditional winter protector: the fur coat. The third place $1,000 winner went to Seneca College’s Charlotte Li showcasing her Cashmere BT garment inspired by the 63-year-old widow, Annie Edson Taylor, who successfully barrelled over Niagara Falls in 1901.
Nothing Feels Like Making a Difference
Launched in 2004, the White Cashmere Collection has featured more than 165 top Canadian fashion designers including Marie Saint Pierre, Greta Constantine, Denis Gagnon, Joseph Helmer and Paul Hardy, as well as served as a launch pad for several now big names. The annual kick-off to October Breast Cancer Month, the collection heralds the return of limited-edition Cashmere in support of Breast Cancer efforts at the Canadian Cancer Society. With twenty-five cents from the sale of every package going to the cause, limited-edition Cashmere gives Canadians an opportunity to help make a difference in the lives of Canadian woman and their families affected by breast cancer.
“The White Cashmere Collection serves to discover, support and promote Canadian designers, both in Canada and around the world. Today’s collection is focused on the future – not only the future of Canadian fashion but a future without breast cancer,” said Nancy Marcus, Corporate Vice President, Consumer Marketing at Kruger Products. “All of us know, or have known someone affected by breast cancer, with one in eight Canadian women being diagnosed with the disease in her lifetime. Our commitment to this vital cause only strengthens as the collection moves into the future, providing continuous support for breast cancer research and awareness.”
Make a Difference – Vote Couture for the Cure®:
Cashmere’s Vote Couture for the Cure® social-fundraising contest is back at www.Facebook.com/Cashmere and all Canadians from coast-to-coast are invited to vote for their favourite Cashmere BT Couture garment. Cashmere will donate $1 for every vote cast between September 28 and October 26, 2017, up to $10,000, to the Canadian Cancer Society’s breast cancer efforts in the winning designer’s name. In addition to supporting an important cause, voters will also be entered into a lucky draw for four weekly prizes of $250, with the ultimate chance to WIN the grand prize of a $1,000 Cashmere shopping spree.
The White Cashmere Collection 2017 is showcased at Cashmere.ca.
Check out the Cashmere Facebook Fan Page at Facebook.com/Cashmere and tweet the White Cashmere Collection on Twitter using #Cashmere17.