Rexall Launches New Inspired Beauty Department

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This past week, Rexall launched its new, revamped beauty department at the 901 Eglington Avenue West location. It was a fresh, vibrant and fun environment to be in (not to mention yummy, with all of the delicious treats)!  Customer feedback is always important. Rexall utilized this, as well as working with small and large beauty brands, ranging from Canadian to international retailers, in order to transform a shopping experience. Consumers are able to browse, test, and select the right products for them in an accessible environment.

Rexall has also added new and innovative brands across an accessible price range. Brands such as e.l.f. and Milani will be joining Rexall’s exclusive line, KIT, and existing brands such as: theBalm, Cargo, Pupa, Real Techniques, NYC expanded selection, Emani and many more. I couldn’t contain my excitement when I saw a pack of two Real Techniques Miracle Complexion Sponge’s at the store! It’s also great to see brands such as, theBalm Cosmetics available at Rexall. I’m so used to having to order cosmetics from theBalm online, at a much higher price, but thankfully, that no longer needs to be the case!

If you’re unsure of where to start or need some feedback, Rexall cosmeticians are also trained to help consumers choose the right products.  I saw a few cosmeticians performing skincare analyses, manicures, and makeup application. It was wonderful to see so many happy faces, feeling beautiful.

Come check out the Rexall on 901 Eglington Avenue West for great customer service and an amazing selection of new beauty products!