ANI + WREN The ‘Non-Maternity’ Maternity Boutique Launches Online

The contemporary Toronto boutique, ANI + WREN, will be expanding their shop to reach expectant moms all over Canada and the USA with the launch of their North American E-Commerce platform. Featuring upscale clothing that fits a woman’s body before, during and after pregnancy, ANI + WREN was born of the concept that women should embrace their personal style rather than compromise when expecting. 

The boutique carries both local and imported brands that understand how to dress “the bump”, and is carefully curated by co-owners, and sisters-in-law, Lani and Lauren Levy. Since its launch in 2013, ANI + WREN has quickly become one of Toronto’s premiere maternity boutiques, attracting both local and celebrity clientele to shop their exclusive partnerships with J Brand (retailing their best selling Luxe Sateen jean), Hatch Collection (they are the exclusive Canadian retailer) and custom initial jewelry (perfect for gifting!) by Canadian jeweler The Right Hand Gal.

“Gone are the times of avoiding investment purchases while pregnant,” says co-owner and mother of three, Lauren Levy. “While some of our offerings are specific to maternity (jeans and leggings), many of our standout pieces are simply well-cut clothing that works for everyone, pregnant or not.”


At the end of October, ANI + WREN will be launching their E-Commerce shop, allowing them to extend their sales across North America. The online boutique is as curated and customizable as their in-store experience, and pieces will be shown on models with and without baby bumps so that shoppers can envision what the outfit will look like through each trimester and post-partum.

“We want to introduce women across North America to items that can become an extension of their already stylish wardrobes, rather than a nine month departure from them,” says co-owner Lani Levy. “We are offering easier access to some designers and collections for busy moms; with a simple click, new and existing customers can shop from home on their own time. Whether they’re looking for basics, business or ballgowns, we know what works (and what doesn’t!) with a baby bump.“

The eLLes ANI + WREN:
ANI + WREN was conceived by fashion expert and stylist, Lani Levy and brand marketer and mom of three, Lauren Levy. With a focus on high level personal service, both online and in-store, ANI + WREN is the go-to destination for fashion savvy moms seeking adaptable, sought after pieces, as well as luxe accessories and lifestyle items for the home. Carrying such maternity brands as: Hatch, Slacks and Co., Isabella Oliver, Seraphine, J Brand, Citizens of Humanity, Paige, David Lerner, as well as notable contemporary designers: SAM New York, Autumn Cashmere, Sundry, Rails, Joie, Velvet, Eileen Fisher, Line. ANI + WREN also carries nursing lines Cosabella and NOM, and accessories including Rebecca Minkoff diaper bags, hats, scarves, shoes, jewelry, and swimwear. ANI + WREN is a unique shopping experience for women to find clothing that fits their lifestyle, before, during and after pregnancy.

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