Startup Fashion Week™ brings fashion, business and tech innovation to Montreal

First fashion week to serve two of Canada’s most prominent fashion capitals.

SFW will mark its fifth year cultivating Canada’s fashion and tech startups by expanding from Toronto into Montreal, making it the first fashion week program to run in two of the nation’s most prominent fashion capitals.

Startup Fashion Week™ (SFW) will bring fashion, business and tech innovation to Montreal June 20 to 22, and empower the fashion community through programming of educational events and showcase opportunities.

The three-day event is designed to stimulate the growth of Montreal’s local fashion, business and fashion-tech industry, which will include a Media Launch/Opening Party, Business of Fashion Conference and Runway Showcase.

Startup Fashion Week (SFW) is the first of its kind, representing the newly developed intersection of fashion, business, and technology. Conceived in 2014 by Founder and Executive Producer Jodi Goodfellow, SFW connects the growing fashion and tech industries in Canada and focuses on aiding startups to launch, accelerate, and sustain their businesses.

The concept was created by Jodi Goodfellow, a fashion-tech startup innovator who saw an opportunity to connect early-stage entrepreneurs with industry stakeholders. Its focus is to drive and support emerging Canadian talent on a national scale.

“Montreal has a vibrant range of fashion businesses and fashion-tech startups, which makes it the perfect destination to grow and expand Startup Fashion Week,” says Goodfellow. “This program will raise awareness for startups in Montreal and will also increase visibility of Canadian startups in the Montreal locale. Our objective is to strengthen the Canadian fashion landscape, and expanding SFW into Montreal is key to becoming a national platform for startup success.”

SFW Montreal provides guests with a glimpse of the city by hosting events in prestigious venues including Santos in Old Montreal, the ALT Hotel in Griffintown and Crowley Arts Centre in Westmount.



Instagram: @startupfashionweek / @SFWMontreal

Hashtag: #SFWMontreal