Iconic Beauty Brand Introduces New Women’s Empowerment Philanthropic Campaign
For Women’s History Month and International Women’s Day, Elizabeth Arden has proudly launched the March On campaign with Reese Witherspoon.
An early advocate of women’s rights, Elizabeth Arden famously provided red lipsticks to the suffragettes marching on Fifth Avenue in 1912. Wearing red lipstick, which wasn’t at the time a socially acceptable practice, became a symbol of the women’s movement and has remained an icon of female power to this day.
As the women’s movement remains in force over 100 years later, Elizabeth Arden continues its fearless female founder’s legacy of advocating for women and honouring their ability to be forces of change in the world with the introduction of the March On campaign.
The program, in partnership with the brand’s Storyteller-in-Chief and female advocate Reese Witherspoon, is designed to celebrate women’s achievements, encourage women to support other women and includes a pledge to donate $1 million to UN Women in support of their work to advance women’s issues worldwide. The limited edition March On red lipstick serves as a powerful symbol of unity and advocacy and invites women around the world, to signal their support for one another.
“Founded by a woman dedicated to helping women, we are inspired by our history to help change the future. March On honours this legacy not only with a philanthropic donation, but also with a campaign that asks women to unite to help each other achieve their full potential,” explains Kara Langan, Senior Vice President, Global Marketing, Elizabeth Arden. “Whether by creating femalecentric support systems or propelling each other in their professional lives, when women stand together they can enact great change in the world.”
“There is real strength and camaraderie in March On and the feeling that we are in this together. By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women’s lives around the world for the better,” explains Reese Witherspoon. “I have the unique privilege to not only tell these women’s stories through my production company as well as my relationship with Elizabeth Arden, but I also get to encourage them to share their own stories through March On.”
To celebrate, Elizabeth Arden is releasing a limited edition red lipstick called “Red Door Red” for the month of March with Reese Witherspoon. 100% of the proceeds of this lipstick will be donated to UN Women – a global organization dedicated to gender equality and the empowerment of women. UN Women was established to accelerate progress on meeting the needs of women and girls worldwide.
The March On Beautiful Color Lipstick in Red Door Red will be available beginning March 2018 for $33.50 at Shoppers Drug Mart, Hudson’s Bay and London Drugs.