Design Forward: Canada’s Sustainable Fashion Award


Presented by Pure + Simple

The Perfect Balance of Style + Ethics

Design Forward, Canada’s only sustainable fashion award, brings 10 semi-finalists to the runway on May 27th, 2017. Each designer will present 3 looks at a ticketed fashion show, and will then face a jury of fashion industry experts who will evaluate them on both their design and sustainability initiatives. One winner and 2 runners up will be chosen to feature their winning looks in Fall 2017, where the top designer will be awarded a prize valued at $50,000.

For 10 years, Fashion Takes Action (FTA) has been Canada’s voice for sustainable eco-fashion. FTA’s Design Forward Award celebrates Canadian fashion talent bringing sustainability to the runway without sacrificing style.  All 10 semi-finalists were scored based on 50% design and 50% sustainability initiatives. Each semi-finalist meets at least one of the following criteria: fair trade, locally made, organic, sustainable or recycled fabrics, upcycled or repurposed, natural, non-toxic dyes, zero waste or slow fashion (not mass produced).

Semi-finalists are Bronwyn Seier, Eliza Faulkner, Jennifer Glasgow, Lisa Aviva, Noémiah, Omi Woods, Peggy Sue Collection, Stevie Crowne, TJ Indigo Clothing Co. and Triarchy.

Jury Members are Barbara Atkin, Business Mentor & Retired VP Fashion Direction, Holt Renfrew; Robin Kay, President, Fashion Design Council of Canada; Odessa Paloma Parker, Fashion Editor, Globe & Mail; Anjli Patel, Fashion Lawyer; Tara St. James, Designer & Founder, Study NY; Adria Vasil, Author of Ecoholic, Journalist; Sarah Jay, Fashion Stylist, Activist & Filmmaker; Sarah Power, Founder of INLAND; Jeff Rustia, Founder TOM + TW Fashion Week; Michelle Germain, Founder of Shopgirls Gallery Boutique.

In addition to the runway show, Design Forward guests will enjoy a silent auction, cocktails and to participate in H&M’s Green Carpet Challenge by bringing used clothing for collection and posting their green carpet photo on Instagram for a chance to win prizes. Early Bird ($40), Early Bird VIP ($50), VIP ($70) and General Admission tickets are available at


8:00 PM, Saturday, May 27, 2017. Bram & Bluma Appel Salon, Asquith Avenue, Toronto